CUSTOMER OBSESSION:
A 6-MONTH MASTERMIND PROGRAM FOR EARLY STAGE SAAS FOUNDERS
STARTS APRIL 2019
CAN YOU RELATE? »
If you say "YES, THAT'S ME" to any of these scenarios, this online mastermind program is right for you!
You've dedicated your HEART AND SOUL to turning your brainchild into an awesome SaaS product, but it's
GOING NOWHERE
The people you're pitching aren’t quite getting value out of the product, word of mouth isn’t spreading, you're having a hard time finding beta users, press reviews are kind of “blah”, the sales cycle takes too long, and lots of deals never close.
Sometimes it
HURTS
Maybe you lie sleepless in your bed, paralyzed by anxiety, despair and loneliness. Not that anyone would ever know it. After all, ‘fake it till you make it’ is the mantra of the startup world.
So you hide behind the illusion of success--and it takes a lot of energy (and booze and drugs and maxed out credit cards) to keep that mask up all the time.
And the lonelier and more overwhelmed you get, the less likely your amazing SaaS brainchild will see the light of day.
ALAURA WEAVER
Hey wuzzup. I’m Alaura Weaver, Content Marketing Strategist and story-based copywriter. I worked in B2B sales for over a decade and made the shift to SaaS marketing when I realized the corporate world was playing a numbers game that customers were losing, and the only way to change it was to humanize how business was done.
For the past three years, I’ve been working with and writing for customer-driven SaaS companies like Reply, Forecastly, CourseCraft, Prosperworks and CoSchedule to help transform their relationships with their potential and current customers from total strangers to total stans.
Also, like Nichole, I’ve watched as some founders lose their way because of poor product-customer fit, inefficient prioritizing, trying to please everyone, focusing on new customer acquisition instead of cultivating their current customer base, and trying too hard to follow in the footsteps of tech billionaires instead of forging their own path.
So between the two of us––the SaaS superheroine and the up-and-comer, we’ve learned a lot about the ups and downs of growing a SaaS biz.
Meet Your Champions
NICHOLE ELIZABETH DEMERE
Hi, I’m Nichole Elizabeth DeMeré, SaaS Growth Consultant and Customer Success Evangelist. I’ve been developing growth, community growth and engagement and customer success strategies for top SaaS companies for over a decade. I’ve been working with companies and communities like Segment.com, Hotjar, Copy Hackers, Autopilot, Vervoe, Wootric, Appcues, InVision, HubSpot, Drift, ChartMogul, Notion, Product Plan, Growth Hackers and Product Hunt.
I’ve seen too many early-stage SaaS founders stumbling around in the dark, trying to do everything - and do it right - but becoming so scattered that their launches fizzle, their funding seems to scatter to the wind, and the brilliant idea that fired them up in the first place grows cold. And dies.
I’ve also seen what happens when SaaS founders discover the ultimate growth hack that gives you permission to stop worrying about roadmaps and product launches and helps you prioritize exactly what to focus on next.
...And I’ll tell you what that is, but first I want to introduce you to my friend and up-and-coming sustainable growth expert. The Etta Candy to my Wonder Woman, if you will.
"WHOEVER GETS CLOSEST TO THE CUSTOMER WINS"
Not just when you’re developing or marketing a product, but through every stage of the customer lifecycle.
And how the hell do you scale one-to-one conversations with thousands–and hopefully–millions of users as you grow?
Sure, there are books and downloads, good ones even, that tell you how to grow lean, do customer research, find product-market fit and build sustainable business models - but no book or download will answer all your questions and hold you accountable for getting things done.
No book will say “normally this is what people do, but in your situation…”
STARTING APRIL 2019 - YOU CAN BE PART OF THAT CHANGE
Get the clarity, accountability, tough love, permission to fail, and expert guidance you need to turn your SaaS startup into a customer-obsessed growth machine.
INTRODUCING THE
CUSTOMER OBSESSION MASTERMIND PROGRAM
By the end of the 6-month Customer Obsession Mastermind program, you will have overcome the number one reason why 90% of SaaS startups fail: a poor product-customer fit.
Why Customer Success driven growth?
If you're not customer-driven, all the marketing in the world won't save you. Plus, once you nail your product-customer fit, it sets you up for success in other growth channels like paid advertising.
Here's what it looks like when your company is customer success driven:
The customers are buying the product just as fast as you can make it — or usage is growing just as fast as you can add more servers. Money from customers is piling up in your company checking account. You’re hiring sales and customer support staff as fast as you can. Reporters are calling because they’ve heard about your hot new thing and they want to talk to you about it.
Customer success is the key to building a scalable, sustainable growth engine.
If the experience your customers have with you is a bad one, or your customers are a bad fit for your product, they will not return. And they’ll tell the world on social media and review sites to stay away from you.
But if your customers have a great experience and you delight them and help them achieve their desired outcomes, they will remain loyal customers and tell others. That is the most powerful form of marketing – studies show that people trust word of mouth recommendations from friends (and even strangers) much more than what a company says about itself.
We’re going to give you the tools you need to do Customer Success right, from the very start.
OVER 6 MONTHS YOU'LL GET WEEKLY COACHING AND MONTHLY EXPERT WORKSHOPS FROM SOME OF THE BRIGHTEST SaaS GROWTH MARKETING STARS IN TECH
You'll grow your SaaS startup–from fine-tuning your business model to onboarding and retaining the right new customers–alongside a select group of other SaaS founders, using the same customer success-driven frameworks and strategies we've used with HubSpot, Appcues, Hotjar, InVision, Drift, Prosperworks, CoSchedule--just to name a few.
+ We’ll also have a final week to review everything and answer all of your questions.
And it will all happen with NICHOLE DEMERE- “The Queen of Customer Success & Community Engagement” & ALAURA WEAVER - “The Sorceress of SaaS Storytelling” as your constant guides.
Think of it as the Hogwarts of SaaS startups... But on Slack and Zoom instead of in a haunted castle.
PRICING & LOGISTICS
Nichole charges clients at least $3K a month for one-on-one consulting.
Alaura's minimum monthly client retainer is $2500.
YOU ARE
NOT A GOOD FIT FOR THIS IF:
WHERE IS IT?
The Mastermind will take place in Slack with weekly 60-minute training sessions in Zoom. We’ll choose a day and time that works for everyone.
HOW MUCH TIME DO I NEED TO DEVOTE TO THIS PER WEEK?
3-5 hours at minimum if you want to stay involved in daily group conversations, join all training sessions, and complete weekly challenges. Yes, real transformation and relationship building takes time and work, but it’s not too bad - just block off an hour a day.
Are you someone who would benefit from––and contribute to––the Customer Obsession Mastermind?
LET'S FIND OUT
HOW MUCH LIVE COACHING WILL I GET?
Let’s put it this way: your Slack group is always there, ready to respond to your requests for feedback or advice. Day or night (because chances are someone will be up at 2 am halfway across the world).
That said, your mastermind hosts, Nichole & Alaura will be checking in daily (and sometimes nightly) to respond to any questions or requests.
We’ll conduct live group trainings each week to guide you step-by-step, using the customer success-driven frameworks we use with our SaaS clients.
You’ll be assigned 2 accountability partners each month to work on weekly challenges related to the training and to keep momentum.
We’re also bringing in some of the most innovative growth experts in the world of SaaS to lead monthly workshops full of actionable takeaways.
You’ll have at least one “hot seat” session with the entire group, focusing solely on helping you overcome your greatest challenges as you grow your SaaS.
ALSO YOU'LL GET A 1:1 LIVE PROGRESS CALL WITH NICHOLE OR ALAURA EVERY MONTH
YOU ARE
PERFECT FOR THIS IF:
SO TAKE A MOMENT TO ASK YOURSELF »
How many critical business issues will be solved by having a mentor who is passionate about your success to walk you step-by-step through building a SaaS growth strategy?
How much more will you get done when you have an accountability partner to help you stick to your goals?
What’s it going to feel like when you get 10, 100, 1,000, 1 million people you’ve never actually met pay for your product––and thank you for helping them?
How much will it boost your business growth to have customers who are selling your product for you?
Where will you go when you can finally take a vacation because you’ve created a self-sustaining lead machine?
“I worked with Nichole on GrowthHackers.com and she helped spur early growth for the platform with a clear understanding of engagement, retention and key metrics to improve and grow a community. Her passion for whatever project she is working on is her biggest strength.”
“Alaura doesn’t just give the same old advice you hear from marketers to “tell a story” – she goes into great depth and detail into the various aspects of how to actually do this and do it effectively. It’s especially great for someone like me who is NOT a natural storyteller. It’s explained in a way that even I can get it, and start to work into my marketing.”
DAN SHURE
Founder at Evolving SEO
A QUICK RUNDOWN OF WHAT YOU'LL GET WHEN YOU'RE ACCEPTED INTO THE CUSTOMER OBSESSION MASTERMIND PROGRAM
Access to the exclusive Slack group, with 14 other early-stage SaaS founders
Weekly coaching sessions with customer success-driven marketing pros, Nichole Elizabeth DeMeré & Alaura Weaver
Weekly SaaS growth assignments you can plug into your business immediately
Two assigned accountability partners to help you stick to your goals
Monthly live workshops with SaaS growth superstars
Dozens of downloadable worksheets, ebooks, templates and tools to keep you focused and productive
Unlimited access to video recordings of expert workshops & training sessions
Lifelong connections with people who are learning, struggling, growing alongside you.
THE CUSTOMER OBSESSION MASTERMIND IS YOUR SaaS GROWTH SECRET WEAPON
CUSTOMER OBSESSION MASTERMIND STARTS IN AUGUST
YOU ARE NOT A GOOD FIT FOR THIS IF:
THE CUSTOMER OBSESSION MASTERMIND CLASS IS YOUR SaaS GROWTH SECRET WEAPON
HOW MUCH LIVE COACHING WILL I GET?
STARTS APRIL 2019
STARTS THIS AUGUST
Doing it by yourself makes you feel
OVERWHELMED
As the founder of a company, you have ginormous shoes to fill. You’re in charge of everything from operations to finance to sales to marketing and strategy. All the weight lies upon your shoulders.
And it’s not like you have a tribe of fellow founders to grab a beer with after work to let off some steam. Let’s be real–you’re probably reading this web page from your home office or from a cubicle at your "real" job that pays the bills, but doesn't feed your soul.
Is that your supervisor behind you? Just kidding! ...or are we?
We sooooo very get it.
Not only have we been there as we grow our own businesses, we’ve also witnessed promising startup founders in our networks crash and burn.
But we’re not going to let that happen to you.
So...would you say that’s more than enough to get your SaaS a-growing?
(The correct answer is: HELL YEAH!)
So now we need to bring it all home:
We get it. We've been stuck in pre-launch limbo, too.
Not only have we been there as we grow our own businesses, we’ve also witnessed promising startup founders in our networks crash and burn from the stress of it all.
But we’re not going to let that happen to you.
If this sounds like exactly the kind of clarity, guidance and accountability you need to take your SaaS from “side project” to “something awesome,” join the waitlist for the Customer Obsession Mastermind.
SaaS Founders: You have 6 months to go from half-baked to hyper-growth:
GO!
Master the same customer-obsessed methods driving wildly successful companies like Drift, Hotjar, AutoPilot and InVision, with the people who helped them grow.
MEET YOUR EXPERT WORKSHOP LEADERS
Before you join the waitlist for the program, you should know that your monthly fee doesn’t just give you access to the Slack group and guidance from Nichole and Alaura:
You will also participate in live workshops with some major players in the world of SaaS growth and digital marketing.
We’re talking about people like...
CRO Goddess
Talia Wolf
Talia is the founder of GetUplift and a conversion optimization specialist, using emotional targeting and data to generate more revenues, leads and sales for her clients.
Talia’s taught on stages such as Google, MozCon, CTAconf, Search Love and many more and was recently listed as one of the most influential experts in the world for conversion optimization.
Carol Luong
Marcel Folaron
Marcel is a Program Manager at Google and Founder of Leantime. He has over ten years experience leading teams and startups through different growth phases.
He understands the struggle between corporate drive and customer focus and through these experiences has honed in on refining the balance between the two.
Project Management Aficianado
Val Geisler
The Einstein of Email Onboarding
Sue Duris
Customer Experience Diva
Startup Skyrocket Scientist
Get personal mentorship on how to:
Carol has over 10 years of experience in marketing and sales within the B2B tech space and now runs Operational Growth at sales intelligence SaaS startup Leadfeeder.
As the 15th employee and the first U.S.-based hire (now at 45 employees) at Leadfeeder, Carol had the opportunity and challenge of scaling operations from the ground up to expand marketing, sales, and customer success teams.
Val is ridiculously obsessed with email. An Email Marketing Conversion Copywriter and Strategist, Val spent over a decade on the inside of companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, customer experience, and digital strategy to her incredible clients every day. Email isn't dead, and Val is here to help you bring yours back to life.
Sue is Co-Founder/Director of Marketing and Customer Experience of M4 Communications, a marketing and customer experience consulting firm that helps organizations build and grow their brands by coaching them how to be customer-centric, advising them on their digital transformation initiatives and collaborating with them to design omni-channel experiences that engage employees and deliver customer value.
There you have it: either you’re Customer Obsession Mastermind material,
or you’re a Death Eater. You decide.
Trevor Hatfield, Founder & CEO of Inturact
"Alaura isn't just a copywriter, she's a creative and business development partner who understands the unique needs of startup founders and the importance of content to establishing a brand. She made the decision to hire her as my go-to copywriter and content strategist effortless."
"Nichole is one of the most intelligent, dedicated and trustworthy people I have ever worked with. She has an innate ability to be ahead of the curve in the digital world and has set new standards in my book as a marketer and consultant. She is a connector and anyone around her will be instantly better connected being around her for a short time. I can’t recommend Nichole enough for almost any type of marketing consulting."
Joshua Bretag, Growth Marketer at Canva
EVERETTE TAYLOR
Entrepreneur & Marketing Executive
About the workshop:
Let's talk landing pages. In this 60 min workshop we'll dive into the most important elements of a successful, high-converting landing page. We'll talk strategy, copy, images and psychology tips. Then we'll jump straight into live landing page reviews and give you the tools and ideas for optimizing your pages for higher conversions.
About the workshop:
During the last 2 years, Carol has helped to 5x Leadfeeder’s ARR from $500k to $2.5M+. She'll walk us through the reality of their 15 month journey, from how they discovered their target customer to leveraging internal and external partnerships and the ins and outs of their operational growth. We'll talk growing pains and the unexpected lessons of rapid, sustainable growth.
About the workshop:
You can't have growth without productivity. By the end of this 90-minute activity-packed session, you'll be able to identify, plan and track product goals and communicate those effectively to stakeholders. You'll also have a base understanding of best practices and tools to use to effectively apply design thinking, lean and agile into your SaaS practices.
About the workshop:
Does anyone actually *need* more email? (Rhetorical question) We all know that inboxes are getting more and more crowded by the minute. And yet, email marketing is still the highest converting form of digital marketing around. Higher than social. Higher than paid campaigns. Certainly higher than doing nothing at all.
You might already have an email list for your business, or maybe you've been too overwhelmed to get one up and running. No matter where you are in your journey to the inbox, this workshop is sure to have something for you.
About the workshop:
What if you could enable your sales team to create more valuable, frictionless interactions with prospects and customers? Enter Win/Loss Analysis. Win/Loss improves win rates by as much as 50% and drives more successful user adoption by reducing time-to-conversion and time-to-value intervals. Sue will guide us on how to apply Win/Loss to aligning sales with marketing, aligning the business to what customers need and want, and creating an experience that differentiates itself from the competition.
You could seek the help of a free online community on Facebook or Slack to keep you motivated––but they can be large and anonymous.
You’re just one of many, and sometimes your requests for advice or feedback can go unanswered, or worse--you have to deal with “Ned the 4chan MRA Troll.”
You could invest in the guidance of consultants, coaches or strategists like us, but let’s face it: not everyone can afford us.
Especially when you’re just starting out and haven’t acquired a significant customer base yet.
You know what? That’s unfair. And it needs to change.
(You'll be charged a refundable application fee of $95)
Space is limited! Only 15 customer-obsessed SaaS founders will be invited to join!
AS TRUSTED BY
Amy Hebdon
Paid Traffic Magician
Amy is the founder of Paid Search Magic. Since 2004, she's been managing Google Ads for her clients, including SaaS brands like Ancestry, SquareTrade, and Vidpresso.
Amy uses human-driven and data-driven techniques to improve ROI and hit aggressive goals, and has increased a client's monthly recurring revenue from $30K to $2.3MM.
About the workshop:
Paid traffic can lead to rapid growth and customer acquisition...or it can lead to huge ad spend with nothing to show for it. In this 90 min workshop, Amy will teach customer-driven marketing strategies that will fool-proof your launch and maximize your returns.
Nail your targeting, messaging & optimization plan. Learn the psychology of the buying experience as it applies to paid traffic, and why customer-focused campaigns drive the best results. Avoid local maximum problems and common founder pitfalls that sabotage growth efforts.
$1,000/mo
No refunds. No cancellations.
Why? Because we want you all-in, with both feet. No playing around the sides of the pool. Deep end. Now.
And because we are THAT confident in this program.
Here's what you pay:
Or pay up front to get a 10% discount!
24/7 mentorship & accountability
Monthly expert workshops
Monthly 1:1 progress calls
Weekly group coaching
Ongoing assignments to see immediate results
BRING ON THE FAQ'S